“It’s been several years and it’s not working” – proclaimed a tech blogger in a recent SEOMoz Q&A.
Bloggers eventually run into the problem of plateauing at a certain number of visitors per day. Revenue flattens, and they can’t seem to figure out how to take their blog to the next level. This is a typical issue with people who haven’t learned the most important lesson of blogging – networking.
Knowing the right people will help you overcome your glass ceiling so to speak. Jeremy of Modest Money delves into this subject every Wednesday, stressing importance of networking. You see, he networks quite well, even given the limited he sets aside to reach out to fellow bloggers. It is for this reason of having good discipline in networking, that I am not surprised he just recently featured a guest post by a prominent affiliate marketer Zac Johnson.
Zac is also in the business of building relationships even if he doesn’t admit it directly. Most affiliate marketers are fly-by-night dreamers who once in a while hit it big, but eventually disappear. Zac is no fly-by-night affiliate marketer and has long realized the value of building relationships through knowledge sharing and reaching out through his blog.
If your blog has reached a flat point, you could learn from Jeremy and Zac.
SEO Value in Networking
You may be wondering – what does any of this have to do with SEO Thursdays? The largest part of SEO is link building and I’m sure you are fully aware that links are the currencies in which we invest our time.
Networking build links.
As a blogger, if you are already networking, be sure to do it meaningfully. Take real interest in other bloggers and ask them how you may be of help. I say this because you are quite familiar with generic guest post pitches and their ability to annoy you. Most guest blogger pitches are bland, with no effort to be personal.
Networking by building meaningful relationships with other bloggers will help you overcome that plateau sooner rather than later. Not to mention that the people you make connections with may someday help you out in more ways than you can imagine.
Next time you examine your stats and notice that you haven’t been able to pass a stale point, ask yourself – are you in the business of building relationships?